June 9, 2011
How do you convert website visitors to leads? The 1st key is a multi channel digital marketing approach. You need to use social listening tools to find out where your potential customers are spending there online time and then use multiple digital and traditional communications to reach them. Marketing studies teach us that you need [...]
Tagged as:
digital communications,
digital strategy,
Sales,
Social Media
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February 18, 2011
Everything your company does online (blogs, social media, SEO etc.) is marketing, and all of the messages sent through these channels are intended to attract your target audience and convert them into your consumer. So when it comes to your company’s target market, what steps do you take in marketing your product or service to [...]
Tagged as:
Campaigns,
Communications,
Content,
Demographics,
online marketing,
Target Market Profile
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