Don’s Bio
After 16 years of Fortune 500 professional marketing experience with GE, AT&T and Hewlett Packard/Compaq, Don launched 2nd Instinct Strategic Marketing. 2nd Instinct is a strategic marketing consulting firm that will partner with you to take your business to the next level.
Given Don’s success and diversity of market experience with some of the biggest companies in the world, just imagine what value-add 2nd instinct can bring to your business.
Hewlett-Packard/Compaq (1999-2006)
- North America BD & Enterprise Segment Lead
- Global Enterprise Segment & BD Manager
Lead enterprise marketing and cross functional business teams in the development and execution of strategic marketing plans and market based solutions.
AT&T Capital (1997-1999)
- Director of Marketing Information Technology Group
Responsible for all the stages of the marketing process including: strategic planning, market research, new product development and operational system enhancements for multiple market business segments.
General Electric Capital Corp. (1991-1997)
- Marketing Programs Specialist
- Manager, Tax Support and Insurance 13 reports
- Auditor
Developed and responsible for a wide range of capabilities which included: operations/JV/acquisition audit; 13 direct report operations manager, pitch development, product development and market research.
