Client Testimonials

I have to thank Don Frattaroli and the folks of 2nd Instinct for helping my business get noticed and get new business opportunities. For 65 years, Carpenter Costin Landscape Management has relied on prospects that found us through referrals or a long list of other traditional outbound marketing activities.  In recent years all of that changed and we found ourselves scrambling for business. At 1st we just thought that we were victims of a bad economy, but on closer evaluation we realized others in our industry were still thriving. …The folks at 2nd Instinct came in and showed us how a multi-faceted approach including Internet search engine optimization, online advertising, social media interaction and electronic email communication could be used to drive business directly to our door – After just 8 short weeks, we gained over 25 new client appointments, directly resulting from Online Ads, Organic and Google Local search engine results. Just 3 months in, site traffic is up well over 1000%, our ad campaigns have generated over 1.2 million impressions, and our Website has had over 2,500 unique visits.  At this rate, our only concern will be how to gear up to handle the wealth of work we anticipate receiving as a result of these efforts!

Paul D. Marsan, President
CarpenterCostin.net
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Who knew that I would come to understand the definition of: SEO, H1, Title Tag, and Meta Description?  2nd Instinct introduced our team to website marketing terms and trends that, as we now know are crucial to promoting a successful website in todays market.  Don worked with us to find a web developer, create copy for SEO, and continues to measure results and recommend changes all while explaining everything in the most basic of terms.  As a result, we continue to be positioned as a top listing in Google Local search for our industry! Thanks Don for all your hard work!

Rachael Clasby, Founding Partner
www.planatwork.com
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Don is smart, has an incredible work ethic and cares deeply about delivering professional, well thought out services. I’ve had the pleasure of attending several events chaired by Don and got a “taste” for the services in which Don provides. He not only met but exceeded the expectations of the event attendees. I am awed at his high energy, ability to listen to and connect with his audience. After each event, the energy level was palpable and the room was buzzing. I would highly recommend Don because it’s evident that he understands the needs of his clients and is able to deliver effective services with amazing results.
Manny Correia, Chief Administrative Officer
Harvard Management Company (wholly-owned subsidiary of Harvard University)
www.hmc.harvard.edu
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I had attended other RAD-type trainings in my past but the level of interaction and networking I experienced on Thursday was unparalleled.  The event provided me wealth of information that I can pass along to employees in my workplace and gave me, a recent transplant, a view into the progressiveness of the community”

David W. Leavell Director of EEO and Diversity
Federal Reserve Bank of Boston
www.bos.frb.org/
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We worked with Don and 2nd Instinct on our strategic planning, and were just as impressed with his pre-work as we were with his game day presentation and interaction with our group. He helped us focus on who we are, where were headed, and how to build a map to get there. He engaged each member of our group and helped us engage with one another in new ways. We are excited for the future of the GBBC and owe Don and 2nd Instinct a huge thank you!

Caroline Gaffney,President
Greater Boston Business Council (6th largest Chamber of Commerce in MA)
www.gbbc.org
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As far as we are concerned there is no better source for custom market research & analysis. 2nd Instincts thoroughness, flexibility, responsiveness, outstanding customer service, teamwork and overall project management make them an exceptional company to work with. They continuously exceed our expectations.

Laura E. Noonan, President
::PLAY::
www.projectplay.com
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Second Instinct’s comprehensive market analysis helped my company best decide how to allocate our limited resources. Don’s thoroughness and attention to detail identified some market segments we’d had not previously thought of. Working with Don was a great experience!….Thank you!

Bernadette Smith, President
itsabouttimeweddings.com
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“We originally employed 2nd Instinct to complete the marketing aspect of our business plan that later granted my company a Market Entry SBA loan. Utilizing Don’s recommendations, detailed in a marketing business plan of our competition, services and demographic we decided how to manage a limited marketing budget. Together we cut certain marketing programs and expanded others that have yielded an increase in sales of over 30% through the 3rd quarter of 2006. We highly recommend 2nd Instinct and will continue to employ them to assess our competition, understand our market potential and create high impact marketing programs in the future.”

Edward Gill, President & Owner
chipslandscaping.com