Posts by author:

Chris

Social Online Listening & Monitoring

by Chris on October 16, 2011

in Integrated Marketing,Search Marketing,Social Media

What are your customers, prospects and competitors saying about you, your company and your industry on the Web? Social listening/Social Monitoring is the process of using online tools to find out who is posting information about you, your industry and your areas of interest. The tools I recommend to get started at this are Google [...]

Share

Tagged as: Competition, Content, Digital Marketing, Google, Inbound Marketing, on-line visibility, online listening, Resources, social monitoring, Tools

{ 3 comments }

How Well Do You Know Your Customer?

by Chris on February 18, 2011

in Communication

Everything your company does online (blogs, social media, SEO etc.) is marketing, and all of the messages sent through these channels are intended to attract your target audience and convert them into your consumer. So when it comes to your company’s target market, what steps do you take in marketing your product or service to [...]

Share

Tagged as: Campaigns, Communications, Content, Demographics, online marketing, Target Market Profile

{ 0 comments }

Spread Your Reach: Digital Multichannel Marketing

February 16, 2011

As it is with traditional media, the key to digital marketing success is getting the right message to the right person at the right time. In order to reach your target audience, however, you must first identify where they are online, and chances are they’re using not just one, but a variety of online channels [...]

Share

Tagged as: Blog, Digital Marketing, Facebook, Multichannel marketing, search engines, Social Media

Read the full article →

Watch What You Tweet

January 28, 2011

Social Media truly is an amazing resource. In a matter of seconds, Internet users have the capacity to share information with an infinite number of people anywhere in the world without spending a penny. The speed at which word can carry over the Internet seems almost instantaneous now thanks in part to social platforms such [...]

Share

Tagged as: Blog, Facebook, Google, Google Reader, Social Media, Twitter

Read the full article →

Foundation of Business Blogging

December 28, 2010

Business blogs, a relatively recent addition to online marketing, have proven to be invaluable business resources for driving website traffic, building brand awareness and serving as a conduit for B2C, B2B and even C2B communications. The first challenge a business will face is where to begin! When starting a business blog, the best idea is [...]

Share

Tagged as: Blogging, Business blogging, Communications, Digital Marketing, Project Management

Read the full article →

Leveraging Facebook Pages for Business

November 19, 2010

As you may know, a Facebook Fan Page is a powerful resource for the business that knows how to use it. Fan Pages give businesses the ability to create and/or share information, news, stories, videos etc. with their target audience, and the best part is that as an inbound marketing method, your fans find you! [...]

Share

Tagged as: Facebook, Fans, Social Media, Social Media Marketing

Read the full article →

← Previous Entries