Reaching atop Google’s Exclusive 1st Page Results

Getting to the top Google’s Search Results needs to be a 3 pronged approach involving Search Engine Optimization (SEO) , Local SEO & Search Engine Marketing.   As you dissect the below Search Result Page (SERP) for “Boston Digital Marketing Consultant” you will notice that there are 3 components getting 2ndinstinct.com to the Top :

1. Google’s #1 Paid Search or Pay Per Click (PPC) which is depicted in the yellow shaded area
2. Google #1 Organic listing for Boston Digital Marketing Advisor
3. Both the Natural  and the Paid listing are integrated with 2nd Instinct’s Google Places Local Listing showing our address in Boston’s South End

boston ma digital marketing consultant – Google Search.

What are your customers, prospects and competitors saying about you, your company and your industry on the Web?

Social listening/Social Monitoring is the process of using online tools to find out who is posting information about you, your industry and your areas of interest. The tools I recommend to get started at this are Google Home Page, Google Reader, Google Alerts and Nutshell by Constant Contact. Each tool is easy to use and will update you via email and online dashboard when someone talking about you, your business and your marketplace. As you get more advanced in Social Monitoring there are paid solutions that are even more thorough in scouring the web.

Google Home Page (igoogle) is an online dash board which includes all your areas of local and national interest in one place. You can add as many gadgets ad you would like. A gadget is a feed of information from almost infinite. Some sources include : local weather, Google alerts/Reader, CNN, Gmail, your Online calendar and the list goes on and on.

My Google Home Page

Google Alerts delievers instant updates in the form of feeds or emails on any search term or website. If you have your own business or in charge of marketing for one, you need to know who is talking about you on the web. In order to do this you can set a Google Alert to send you an e-mail or feed into your Google Reader whenever your business is mentioned on the Web. This way you’re able to effectively monitor what is being said about your company or its industry the instant they are talked about on the Web. Set up your Google Reader and Google alerts today

Google Reader is a customizable Web-based feed that displays blog posts and news updates from sites or people you subscribe to. When you set up your Reader account, you subscribe to a blog, twitter account, website etc. by clicking on the “Add a subscription” button and typing in the name of website you’re interested in following.

Nutshell by Constant contact ties together many of your digital networks into on concise email that you control the frequency of . This on-line tool will send you reports on who is posting comments in your Linkedin and Twiter networks about topics you are interested in. It will also alert you when someone mentions you or sends you a note.

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2nd Instinct is a Digital Marketing Practice that helps clients get found on the web via Search Marketing, Social Media and E-Communications.

 Learn more on YouTube

2nd Instinct Video Introduction

Boston Online Marketing Business Class

Highlights from my interview on Boston Neighborhood Network – BNN 9

Our topic : Digital Online Marketing Strategy

2nd Instinct YouTube

• 2nd Instinct Digital Marketing Consulting
• Designing your Digital Marketing Hub
• Using Video To Market Your Business

The above include clips are from BNN TV show : Employment For all

Host: Kim Bisset Guests: Don Frattaroli (2ndinstinct.com) & Kevin Haynes (Webmaxed.com)

For more info on Digital Online Marketing Strategy

How do you convert website visitors to leads? The 1st key is a multi channel digital marketing approach. You need to use social listening tools to find out where your potential customers are spending there online time and then use multiple digital and traditional communications to reach them. Marketing studies teach us that you need a minimum of 3 points of contact to turn a interested buyer into an actionable lead.

Convert Prospect to Leads

These 3 touch points should combination of different forms of communications including social media, search marketing, email and traditional marketing efforts. Please comment below and let us know what has worked for you.