What are your customers, prospects and competitors saying about you, your company and your industry on the Web? Social listening/Social Monitoring is the process of using online tools to find out who is posting information about you, your industry and your areas of interest. The tools I recommend to get started at this are Google [...]
Tagged as:
Competition,
Content,
Digital Marketing,
Google,
Inbound Marketing,
on-line visibility,
online listening,
Resources,
social monitoring,
Tools
Your time is here! Now is your company’s chance to take market share. During a slow economy, your competitors are lacking vision by slashing their marketing budgets and losing valuable customer communications. This gives your company a written invitation to reach prospects you haven’t been able to engage when markets were up. You need to [...]
Tagged as:
Business Development,
Competition,
Customers,
Demographics,
Marketing Plan,
Prospect,
Segment,
Strategy,
Target Market Profile,
Trends