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What are your customers, prospects and competitors saying about you, your company and your industry on the Web? Social listening/Social Monitoring is the process of using online tools to find out who is posting information about you, your industry and your areas of interest. The tools I recommend to get started at this are Google [...]

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Don Frattaroli, Practice Lead of 2nd Instinct Digital Marketing spoke to a group of Boston based business owners on how to target and covert online sales prospects to customers. Below is and video clip from a recent online social media class. Business Digital Marketing Class Video Boston Online Marketing Business Class

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How Well Do You Know Your Customer?

February 18, 2011

Everything your company does online (blogs, social media, SEO etc.) is marketing, and all of the messages sent through these channels are intended to attract your target audience and convert them into your consumer. So when it comes to your company’s target market, what steps do you take in marketing your product or service to [...]

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Social Media Marketing Strategy

January 10, 2010

Take a look at 2nd Instinct’s Social Media Marketing strategy.

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Inbound Marketing Strategy PowerPoint Presentation

December 15, 2009

Take a look at 2nd Instinct’s presentation on Inbound Marketing strategy.

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Building Website Development Team Partnerships

December 14, 2009

2nd Instinct focuses on Project Management, Search Engine Optimization and Social Media Marketing, therefore I am looking for Web Designers, Web Programmers and Web Copy Professionals to partner with in order to help each other expand our web project businesses.

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