From the category archives:

Communication

Digital Online Strategy BNN TV (Video)

by Don on July 20, 2011

in Case Studies,Communication,Digital Marketing,Video,Video

Highlights from my interview on Boston Neighborhood Network – BNN 9 Our topic : Digital Online Marketing Strategy 2nd Instinct Digital Marketing Consulting Designing your Digital Marketing Hub Using Video To Market Your Business   The above include clips are from BNN TV show : Employment For all Host: Kim Bisset Guests: Don Frattaroli (2ndinstinct.com) & [...]

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Tagged as: online video

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How Well Do You Know Your Customer?

by Chris on February 18, 2011

in Communication

Everything your company does online (blogs, social media, SEO etc.) is marketing, and all of the messages sent through these channels are intended to attract your target audience and convert them into your consumer. So when it comes to your company’s target market, what steps do you take in marketing your product or service to [...]

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Tagged as: Campaigns, Communications, Content, Demographics, online marketing, Target Market Profile

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Foundation of Business Blogging

December 28, 2010

Business blogs, a relatively recent addition to online marketing, have proven to be invaluable business resources for driving website traffic, building brand awareness and serving as a conduit for B2C, B2B and even C2B communications. The first challenge a business will face is where to begin! When starting a business blog, the best idea is [...]

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Tagged as: Blogging, Business blogging, Communications, Digital Marketing, Project Management

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Social Media Makes Better Marketers

October 8, 2010

There are a number impactful ways in which Social Media makes us all better marketers. Social Media challenges students and seasoned marketing professionals alike to drive engagement and innovation. Social Media Marketing is a two-way communication vehicle. Now more then ever marketing is more about listening and interacting with target consumers. Traditional marketing tactics such [...]

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Tagged as: Social Media, Social Media Marketing

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Social Marketing on a Time Budget

August 31, 2010

There is never enough time in the day to get things done, especially when you’re a small business owner or business executive. If you only have ten minutes a day to spare for social media marketing, spend it wisely. The first step to saving you time is setting up an iGoogle homepage, because what it [...]

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Tagged as: Google Reader, iGoogle, online marketing, Social Media, social monitoring

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Embracing Consumer Reviews

August 31, 2010

When it comes to making purchase decisions, 74 percent of consumers choose companies or products based on the experiences other consumers have shared online. What consumers are looking for are experiences and reviews they can trust, and though it may seem odd that three quarters of consumers trust the amateur opinions of strangers to help [...]

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Tagged as: consumer reviews, online marketing, Social Media, word of mouth

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