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Marketing Services

2nd Instinct is a Digital Marketing Practice that helps clients get found on the web via Search Marketing, Social Media and E-Communications.  Learn more on YouTube  

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Is Email Dying? Facebook’s COO Sheryl Sandberg recently made the claim that e-mail is on its way out citing that only 11 percent of teenagers e-mail daily with most choosing SMS (short message service) platforms such as Twitter. From a marketing perspective the demise of e-mail would cause businesses to totally reconstruct their marketing mix, [...]

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July’s Marketing Tip from 2nd Instinct

July 1, 2008

Here’s a few of 2nd Instinct’s best marketing tips for July 2009.

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Marketing in a Down Economy

May 12, 2008

Your time is here! Now is your company’s chance to take market share. During a slow economy, your competitors are lacking vision by slashing their marketing budgets and losing valuable customer communications. This gives your company a written invitation to reach prospects you haven’t been able to engage when markets were up. You need to [...]

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Beating the odds of new market entry

February 29, 2008

What are the factors of a successful new market entree & new solution development? Timing – Targeting your customer at the purchase decision phase Scale of relative competition Leverage complimentary assets Major Development Hurdles: Only using the Inside View Excessive focus on a specific case at hand Not using objective predictors of success – Development [...]

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