From the category archives:

Social Media

Social Online Listening & Monitoring

by Chris on October 16, 2011

in Integrated Marketing,Search Marketing,Social Media

What are your customers, prospects and competitors saying about you, your company and your industry on the Web? Social listening/Social Monitoring is the process of using online tools to find out who is posting information about you, your industry and your areas of interest. The tools I recommend to get started at this are Google [...]

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Tagged as: Competition, Content, Digital Marketing, Google, Inbound Marketing, on-line visibility, online listening, Resources, social monitoring, Tools

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What does 2nd Instinct Marketing do?

by Don on August 22, 2011

in Digital Marketing,Marketing Services,Search Marketing,Services,Social Media,Video

2nd Instinct is a Digital Marketing Practice that helps clients get found on the web via Search Marketing, Social Media and E-Communications.  Learn more on YouTube  

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Boston Digital Marketing Strategy Class (Video)

August 11, 2011

Don Frattaroli, Practice Lead of 2nd Instinct Digital Marketing spoke to a group of Boston based business owners on how to target and covert online sales prospects to customers. Below is and video clip from a recent online social media class. Business Digital Marketing Class Video Boston Online Marketing Business Class

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Tagged as: Content, Demographics, Digital Marketing, digital strategy, on-line visibility, Target Market Profile

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Converting Online Visitors to Leads

June 9, 2011

How do you convert website visitors to leads? The 1st key is a multi channel digital marketing approach. You need to use social listening tools to find out where your potential customers are spending there online time and then use multiple digital and traditional communications to reach them. Marketing studies teach us that you need [...]

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Tagged as: digital communications, digital strategy, Sales, Social Media

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Watch What You Tweet

January 28, 2011

Social Media truly is an amazing resource. In a matter of seconds, Internet users have the capacity to share information with an infinite number of people anywhere in the world without spending a penny. The speed at which word can carry over the Internet seems almost instantaneous now thanks in part to social platforms such [...]

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Tagged as: Blog, Facebook, Google, Google Reader, Social Media, Twitter

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Online Marketing Persona

December 2, 2010

A powerful business tool that can keep companies focused on their prospective online customers is the development of a Marketing Persona. As defined by Wikipedia, a persona is a fictional character created to represent the different customer/client types within a targeted demographic, attitude and/or behavior set. Personas are formulated by incorporating personal and professional characteristics [...]

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Tagged as: CMO, Demographics, online marketing

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