Don Frattaroli
2nd Instinct Marketing Practice Lead
In 2006, after 16 years of Fortune 100 executive marketing, business development and board of director advisory experience with GE, AT&T and Hewlett Packard/Compaq Don launched his 2nd Instinct entrepreneurial practice. 2nd Instinct provides clients with an objective look at their marketplaces to 1) Drive revenue through online and offline marketing project leadership 2) Transform innovative ideas into high impact marketing solutions 3) Target prospects utilizing comprehensive market research analysis and plan development
Prior to putting together the 2nd Instinct Network, Don spent 7 years working for Hewlett Packard/Compaq. As HPs Global & North American Business Development and Marketing Manager, Don led his divisions enterprise marketing segment efforts in the development and execution of their $4B strategic annual marketing plan. Dons many other highlights included the development HPs first fully integrated cross enterprise product solution, which drove over $250 M in HP revenue. This solution was HP largest revenue producing program for its time periods.
Before joining Compaq, Don was AT&T Capitals Director of Marketing for their Information Technology Group. While at AT&T, Don managed his businesses marketing Profit &Loss center, which included marketing communications, group leadership, strategic planning, market research, new product development and marketing systems enhancement.
Don started his career at General Electric Capital, where his positions included Marketing Program Specialist, Tax & Insurance Manager and a member of GEs Internal Audit Staff. His role responsibilities included: 2 years of operational and Merger & Acquisition audit assignments; 1 year as a 13 direct report operations management and 3 years of marketing pitch development, product management and market research.
Don currently chairs the Board of Directors for SpeakOut Boston, a 38-year-old Not-for-profit organization that promotes social change and diversity via speaking engagements and youth mentoring. In his 8 years with SpeakOut Boston, Don has produced and hosted SpeakOut TV and has remained an active community speaker. For many years, Don has been involved with organizing, fundraising and sponsorship for the Open Hands Foundation, which brought more than $500,000 in toys to local kids in need during the holiday season. Don has served on the executive board and has coached teams for multiple sports leagues in Boston and has founded and manages a racquetball league at his local YMCA.
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