Marketing Services

2nd Instinct Marketing provides the following services:

Social Media Marketing Services

Social media marketing is the process of engaging online communities for the purpose of generating exposure, creating opportunities and increasing sales. The number one advantage of social media marketing is the ability to build relationships with new and existing customers. In addition to building and maintaining relationships, social media marketing can generate business exposure, increase website traffic and lead to new business partnerships as well.

At the core of our offering is the formation and development of our client’s social media marketing strategy. The complete social media marketing package spans from defining our client’s marketing objective to the execution and tracking of their campaign. 2nd Instinct will customize our client’s campaign based on their target audience’s use of social media. The resultant campaign will be executed through a variety of social media tools and sites including: Facebook, Twitter, blogs, LinkedIn and online forums.

Read more about our Social Media Strategy.

Search Marketing Services

2nd Instinct’s search marketing services uses search strategy and implementation elements that will increase our client’s digital footprint and online visibility. Our search marketing service is comprised of two different search offerings: Search Engine Optimization (SEO) and Pay Per Click (PPC). SEO is the process of raising your website’s ranking in the organic section of a Search Engine Results Page (SERP) over time. A PPC strategy places ads that appear in the sponsored links sections on the top and side banners of a SERP. Both of these offerings rely on a database of key words and phrases that your target audience types into a search engine to find the product and service your business offers. It’s important to be aware of your website’s ranking in relation to your competitors and to integrate the targeted key words into your site content and code. After our SEO and PPC efforts have been launched, the next phase is Web page analytics. Web page analytics is the process of measuring your sites traffic and understanding visitors’ demographic profiles.

Read more about our Search Marketing Solutions.

Integrated Marketing Services

Our 2nd Instinct Integrated Marketing Services uses a mix of traditional marketing elements. A key delivery mechanism of our marketing service offering is often a strategic and executable marketing plan. The 4 elements or our marketing plan are:

  • Market Trend Analysis -An in-depth current day market summary with an outlook for future changes on the horizon
  • Target Prospect Profile – a targeted customer segmented profile containing our client’s prospects critical statistics and demographics
  • Competitive SWOT Analysis – An analysis of the strengths, weaknesses, opportunities and threats analysis of each of our client’s top competitors. This includes size, marketing scope, capabilities and business development effectiveness
  • Solution Development & Enhancement - A proven Fortune 500 market-tested model that includes all the stages of solution development from idea origination to market launch. Our model can be used to enhance the effectiveness or our client’s current products and services portfolio as well as for new solution development

Read More about our Integrated Marketing Services.

Marketing Project Management Services

2nd Instinct will build and lead cross-functional marketing project teams to develop and execute a variety of marketing and business development client initiatives. The core of this offering is the development of a 2nd Instinct GO-TO market team to tackle and meet all our clients business development needs. Our GO-TO marketing team’s services include:

  • New or existing website development and enhancement
  • Event and trade show solutions
  • Communications strategy
  • Marketing collateral development
  • Copywriting
  • Marketing signage and giveaways
  • Brand and public relations development.

Marketing Project Management Blogs

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